AI Idea Starters, Influencers, & LinkedIn with Dave Gerhardt - The Transaction - Ep. 31
Season 2 is Kicking off with BANG!
Here’s what’s on deck this week:
Season 2 Kickoff
What Craig’s Reading
Latest Episode: Interesting Title with Dave Gerhardt
Did someone forward you this newsletter? I’m sorry about that, but since you’re here you might as well subscribe…
Kicking off Season 2 of The Transaction
New Look, Same Great Taste!
Dive into the awesomeness of Season 2 with Dave Gerhardt’s episode below!
What Craig’s Reading
22 Laws of Category Design by Christopher Lochhead
This is the latest book from the author of Play Bigger and Niche Down. I just read Niche Down so I didn’t even realize that Chris had a new book. Thankfully, this is an easy but compelling read.
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Interested in becoming a sponsor of The Transaction? Contact transactionpod@samguertin.com
Latest Episode: AI Idea Starters, Influencers, & LinkedIn with Dave Gerhardt
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches AI for B2B marketers, why influencers present a huge opportunity for B2B, and the outsized impact that building a Founder Brand can have for companies. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.
Critical Takeaways
Social media should be treated as the primary marketing channel, not just a supplementary piece of your strategy.
AI is best used as an “idea starter” to get your writing going, rather than relying on AI to do the actual writing itself.
Working with micro-influencers who have a strong, niche following can be highly effective in B2B. To see good results, it's important to create offers and content that align with what their audience wants to see.
Narrowing down your Ideal Customer Profile (ICP) is crucial. Starting with a more specific market allows for easier traction and learning which you can later apply more broadly.
Chapters
00:00 Matt provides a safe space for Dave
02:06 Discussing Founder Brand and Marketing Strategies
04:45 The Power of Personal Branding and Social Media
09:42 AI in Marketing: Opportunities and Misconceptions
20:00 Influencers and LinkedIn Strategies for B2B
26:19 Understanding the Full Funnel in Marketing
27:26 The Power of LinkedIn and Social Media
31:18 Narrowing Down Your Ideal Customer Profile (ICP)
37:03 The Drift Success Story
40:00 Building a Strong Brand and Content Strategy
46:56 An In-depth Review of Craig’s Facial Hair
Epic Quotes
“Social media is the way marketing happens in our lives today.” - Dave Gerhardt
“I use [AI] a lot as my writing partner, you can't really have writer's block anymore because you kind of always have something to get going” - Dave Gerhardt
“I love you.” - Matt Amundson
Connect with Dave
Website: https://www.exitfive.com/
Podcast: https://media.exitfive.com/podcast
Shoutouts
Adam Robinson: https://www.linkedin.com/in/retentionadam/
Bland AI: https://www.bland.ai/
HeyGen: https://www.heygen.com/
Danielle Messler: https://www.linkedin.com/in/daniellemessler/
Natalie Taylor: https://www.linkedin.com/in/nataliecstaylor/
Capsule: https://capsule.video/
Planful: https://planful.com/
Mac Reddin: https://www.linkedin.com/in/mac-reddin/
David Politis: https://www.linkedin.com/in/davidpolitis/
Follow the Show
Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
The Transaction’s LinkedIn: https://www.linkedin.com/company/the-transaction/
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