Asymmetrical Marketing & Personal Branding with Adam Robinson - The Transaction - Ep # 13
How to get outsized results from your marketing
In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insights on content creation, audience engagement, and the future of sales strategies.
Takeaways
• Personal branding on LinkedIn can significantly impact business growth.
• Authenticity and transparency build strong audience connections.
• Asymmetrical marketing allows smaller companies to outmaneuver larger competitors.
• Sharing both successes and failures creates relatable and engaging content.
• Leveraging organic social media can lead to substantial business opportunities.
Quote of the Show
“Being famous within your target audience is the most valuable thing you could ever have as a founder.” - Adam Robinson
Connect with Adam Robinson
• LinkedIn: Adam Robinson
Shoutouts
Andy Paul Podcast
Scott Lease
Chris Walker
Sam Jacobs
Devin Reed
Dave Gerhardt
Anthony Kennada
Shopify Plus
Phrases Minted in this Episode
“Asymmetrical Marketing”
“Personal Branding on LinkedIn”
“Sharing the L’s”
Sponsored Segment
Ringmaster Conversational Marketing - The Transaction is sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Interested in becoming a sponsor of The Transaction? Contact thetransaction@samguertin.com
Follow the Hosts
Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
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