Welcome back to The Transaction Newsletter!
“You want to learn the best practices and different forms of engagement or writing, but you still need to be the most authentic you.” - Alec Paul Ep. #23
Here’s what’s on deck this week:
An Episode You Might’ve Missed
What Craig’s Reading (x2)
Latest Episode: Becoming a LinkedIn Master with Alec Paul
Did someone forward you this newsletter? I’m sorry about that, but since you’re here you might as well subscribe…
In Case You Missed It…
Sydney Sloan Episode of The Transaction. Sydney is one of the best CMOs in the market today. Her topic: “Its not about account-based, it’s about segments”
What Craig’s Reading:
Since many people ask me about how to become an operating partner or VC CMO and I have no idea what to say, read this post from Scott Brown and sign up for this newsletter
You want virtual? Bland.ai announced their Series A via an insanely viral social campaign. 6.1m views 2800 likes 480 reposts on Twitter alone. Full disclosure: My firm Scale Venture Partners is an investor here but that doesn’t remotely discount the amazing social work here. Also, I know your question: did it turn into anything? More than the standard press release play. Check it out.
Latest Episode: Becoming a LinkedIn Master with Alec Paul
Looking to utilize LinkedIn to build not only professional but personal brand? You definitely need to check out Alec’s episode!
Takeaways:
Encourage executives and key leaders to build their personal brands on LinkedIn. This creates authenticity and can serve as a powerful channel for engagement and outreach.
Share personal experiences, including successes and failures, to build trust and depth with your audience. Vulnerability makes leaders relatable and credible.
Focus on producing high-quality, engaging content rather than flooding your feed with frequent, less impactful posts. Two to three well-crafted posts can be more effective than daily low-value content.
While having a content calendar is useful, remain flexible to adjust based on what is resonating with the audience. Be prepared to pivot based on feedback and engagement metrics.
Use podcasts or episodic videos to create compelling LinkedIn posts. Focus on extracting interesting stories or key insights from these content forms to create high-engagement posts.
Ensure that LinkedIn profiles are well-crafted with a clear narrative. Include a professional banner image, a strong headline, and a detailed resume that aligns with the content being posted.
Weave the company’s story into personal content authentically. Share insights into company decisions, product launches, and behind-the-scenes activities to engage the audience deeply.
Chapters:
00:00 - Gen Z Slang
03:42 - Guest Introduction: Alec Paul
06:05 - The Importance of Personal Branding on LinkedIn
07:58 - Common Misconceptions About Outsourcing Content
11:07 - Getting Started with LinkedIn Content
17:39 - Finding Content Market Fit
25:30 - The Sixth Sense Approach in Startups
27:45 - Building Credibility Through Transparency
30:20 - Turning Companies into Characters
33:35 - The Role of Executives in Social Media
38:54 - Leveraging Executive Brands for Go-to-Market
47:19 - Challenges and Strategies in Podcast Promotion
49:40 - (Not) Understanding LinkedIn's Algorithm
54:07 - Concluding Thoughts and Future Insights
Connect with Alec Paul
LinkedIn: https://www.linkedin.com/in/alecjpaul/
Shoutouts in this Episode
Adam Robinson https://www.linkedin.com/in/retentionadam
Sam Jacobs https://www.linkedin.com/in/samfjacobs
Pavilion https://www.joinpavilion.com/
Snowflake https://www.snowflake.com/en/
Sridhar Ramaswamy https://www.linkedin.com/in/sridhar-ramaswamy
John Miller https://www.linkedin.com/in/jonmiller2
Follow the Show
Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/
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