Helping Every Founder Tell Their Story with Scott Albro - Ep 37
Plus, will powerful AI Co-Pilots or swarms of AI-Agents win out?
Welcome to the first episode of 2025! You’re really going to like this episode and the ones we’ve got queued up for the coming weeks.
Here’s what’s on deck this week:
What Craig will be Reading
Latest Episode: Helping Every Founder Tell Their Story with Scott Albro
Did someone forward you this newsletter? I’m sorry about that, but since you’re here you might as well subscribe…
What Craig will be Reading: The Go-To-Market Cheat Code
Next week’s guest, Justin Gray, and his long-time GTM partner, Josh Wagner, wrote this book incorporating their years of working as consultants in the industry and now as early stage venture capitalists. In their years in business, Justin and Josh have built sophisticated GTM operational machines. However, their recommended approach is guided by a simple mentality - build, maintain and leverage trusted relationships across customers, employees, partners, etc as the foundation of your business and you will thrive.
The book officially comes out on 1/15/2025, but you can pre-order your copy today!
Latest Episode: Helping Every Founder Tell Their Story with Scott Albro
Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to grow.
The founder of multiple companies and a veritable thought leader in his own right, Scott Albro, joins Hosts Craig Rosenberg and Matt Amundson, for a rollicking romp through the big AI questions now getting asked, the fundamentals for building a successful founder brand, and how to create high-quality content that is worthy of your buyers’ time and attention.
The crew dives into an intriguing debate over whether AI Co-Pilots or multitudinous AI Agents will win out in the future as AI is integrated into more go-to-market jobs and processes. Scott shares his three-part framework for helping founders tell compelling stories and everyone, including Sam, shares their favorite examples of successful founder brands.
Also, Craig is complimented on his militaristic sleeping abilities and Matt begins the long journey to recovery by admitting to his reprehensible road rage.
Critical Takeaways
For the love of god, please prioritize quality ahead of quantity. For example, your sales and marketing teams should focus on producing high-quality content and interactions that resonate with target customers, rather than just attempting to increase touchpoints indiscriminately. Just because you can, definitely does not mean that you should (You should have learned this from Jurassic Park).
Publishing quality content consistently is critical for anyone building a following on social media platforms. A good cadence for growth on most platforms is posting three times a week. This helps you stay on top of your audience’s feed and top of mind for buyers.
Create content in the medium and format that is most comfortable for you. Whether it’s writing, video, or audio, the point is to not make the content production process more painful for you.
The three types of stories that Scott recommends founders telling are: 1. How well you understand customer pain points, their priorities, and how to solve their problem. 2. How the market will change and how to navigate it. 3. Your personal journey.
Using AI to write crappy, clearly fake comments on LinkedIn posts from contacts within your target accounts will cause major damage to your brand. Automated comments on LinkedIn are extremely easy to spot and
Epic Quotes
“AI feels like a market where we are going to experiment our way into the right use cases. Because they're not obvious” - Scott Albro
“Every founder has a story to tell. Otherwise they wouldn't have started a company.” - Scott Albro
Connect with Scott Albro
LinkedIn: https://www.linkedin.com/in/scottalbro/
Shoutouts
Chris Orlob: https://www.linkedin.com/in/chrisorlob/
Chris Orlob’s Episode of The Transaction: https://substack.com/@thetransaction/note/p-143505807?utm_source=notes-share-action&r=3iae7z
Matt Dixon: https://www.linkedin.com/in/mattdixon/
Matt Dixon’s Episode of The Transaction: https://substack.com/@thetransaction/note/p-153859244?utm_source=notes-share-action&r=3iae7z
David Politis: https://www.linkedin.com/in/davidpolitis/
David Politis’ Episode of The Transaction: https://substack.com/@thetransaction/note/p-152597131?utm_source=notes-share-action&r=3iae7z
John M. Jack: https://www.linkedin.com/in/johnmjack/
Bland.ai: https://www.bland.ai/
Dan Gottlieb: https://www.linkedin.com/in/danielpgottlieb/
Dan Gottlieb’s episode of The Transaction: https://substack.com/@thetransaction/note/p-149757433?utm_source=notes-share-action&r=3iae7z
Gartner: https://www.gartner.com/en
AI Adoption Study from Scale Venture Partners: https://www.scalevp.com/insights/ai-gtm-flash-survey-how-marketing-teams-are-actually-using-ai/
Regie.ai: https://www.regie.ai/
Outreach: https://www.outreach.io/
Salesloft: https://www.salesloft.com/
Srinath Sridhar: https://www.linkedin.com/in/sridharsrinath/
Jensen Huang: https://www.linkedin.com/in/jenhsunhuang/
Marc Beniof: https://www.linkedin.com/in/marcbenioff/
Tobias Lütke: https://www.linkedin.com/in/tobiaslutke/
Shopify: https://www.shopify.com/
ServiceTitan: https://www.servicetitan.com/
Adam Robinson: https://www.linkedin.com/in/retentionadam/
RB2B: https://www.rb2b.com/
Nick Mehta: https://www.linkedin.com/in/nickmehta/
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Follow the Hosts
Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
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