Remixing MarTech & Gen AI Explained - Scott Brinker & Esteban Kolsky - The Transaction - Episode 3
Double the Guests, Double the Fun!
Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together to volley high-value concepts and insights. Scott, Esteban, and Craig dissect the challenges and potentials of generative AI (Gen AI), the proliferation of MarTech vendors, and the critical need for democratized data in use versus data in storage.
Also, Matt shares why he thinks Mr. and Mrs. Smith has the best season finale in TV history and Craig examines his use of the word “gangster”.
Takeaways:
Build software solutions with integration in mind.
Data in storage is vastly different from data in use. The value of data comes not just from collecting it but from actively applying it to solve problems and guide decisions. Make your data actionable.
Chapters:
00:00 - Quick Recap of True Detective and What Craig Learned
10:07 - Introducing the Dynamic Duo: Scott Brinker & Esteban Kolsky
14:17 - The Trouble with Defining the Value of Marketing Properly
21:57 - Comparing Marketers’ Relationship to MarTech and Marketing Agencies
28:54 - Barriers to Entry for SaaS Vendors Have Dropped Drastically
37:57 - A Surprisingly Apt Football Analogy for Thinking About AI & Vendors
45:27 - How Generative AI is Democratizing Access to Data
56:37 - Liquid Death Auctioning Off Ad Space on eBay
Quotes of the Show:
“You need to treat integration as a first-class capability because if people can't integrate this stuff with the rest of their stack, they're not going get the value out of you.” - Scott Brinker
“Once you understand that computers make based on one and zeros that are stored, the world is a lot simpler to go through. Then it's just go play poker.” - Esteban Kolsky
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Connect with Scott Brinker:
LinkedIn: https://www.linkedin.com/in/sjbrinker/
Twitter: https://twitter.com/chiefmartec
Chief Martec Website: https://chiefmartec.com/
HubSpot Website: https://www.hubspot.com/
Martech for 2024 Report: https://martechmap.typeform.com/martechfor2024
Connect with Esteban Kolsky:
Shoutouts:
Paul Greenberg: https://www.linkedin.com/in/pgreenbe/
Mike Fauscette: https://www.linkedin.com/in/mfauscette/
Brent Leary: https://www.linkedin.com/in/brentleary/
Brian Vellmure: https://www.linkedin.com/in/brianvellmure/
Maria Pergolino: https://www.linkedin.com/in/mariapergolino/
Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/
Sam Guertin:
Casey Cheshire:
Follow the Show
Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/
The Transaction Website: https://thetransactionpod.com/
Love the perfect balance of hot takes and suuuuper valuable insights in this episode!