The Transaction

The Transaction

Home
Notes
Podcast
Archive
About

May 2025

Crafting an Exceptional Event Marketing Strategy with Amy Holtzman - Ep 56
Plus, How is Paid Search holding up In the AI Age?
 • 
The Transaction
Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55
Welcome to the latest weekly edition of The Transaction newsletter & podcast.
 • 
The Transaction
How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54
Plus, Who has the BEST Hair in B2B (Amongst Men)
 • 
The Transaction
Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53
Plus, is Talking to AI Avatars REALLY The Way to Improve Interpersonal Skills?
 • 
The Transaction

April 2025

Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52
Plus, Why "Strategic RevOps" is giving SaaS Startups a Leg Up
 • 
The Transaction
Insight-Driven Outreach Beats Personalization with Ana Leyva - Ep 51
Plus, Scaling Beyond Your Founder-Led Sales Motion
 • 
The Transaction
Selling to the Enterprise from the Start with Sheila Stafford - Ep 50
Plus, can PR still Pack a Punch?
 • 
The Transaction
Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49
Plus, How In-Person Events can Improve your Digital Communities
 • 
The Transaction

March 2025

© 2025 The Transaction
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture